Creating and maintaining a blog on your website is a great way to help engage your customers and also engage the search engines. It provides an effective platform to generate fresh content, provide information your customers care about, create a following, and establish authority. All of which help your site rank higher in the search results.
One way to help further enhance the user experience for your blog is to provide links to related content from other blog posts. WordPress is one of the more popular blogging platforms. There are several different plugins you can get, many for free, that will help automate or simplify the process of creating related content links on your blog. A simple Internet search will give you many options.
A related content plugin is pretty much what it sounds like. It displays links to content related or on the same topic as the story on which the links appear. So for example, if you create a blog post talking about how to improve your search rankings with Google, you would see a list at the end of the article of other stories and posts that cover similar topics such as finding the right SEO firm. Interested readers need only click the links to continue learning about that topic.
Related content offers your readers a deeper engagement with your blog and gives them a reason to come back often. But, the primary reason for using related content plugins is to help boost your search engine optimization efforts. When your pages are indexed by the search engines, it helps to have embedded links to related content included. It helps to establish your authorship and authority. Both of which are important to search engines.
One thing to keep in mind. If you are using a plugin that automatically creates these links (many do), realize that some take visitors away from your website and then bring them back each time a link is clicked which can ding your search engine optimization efforts.