Just like Goldilocks, you have to find a balance that is just right. But what does that mean to Google and to your potential customers?
Keyword density is the ratio of the keyword (or keyword phrase) that is being searched for, against the total number of words appearing on a page. In the recent past, it was tempting to stuff the content with keywords simply to rank well with search engines. They caught on and now penalize you if you “keyword stuff”.
There is no hard and fast rule, but if you think logically and write naturally you can strike a balance. Clearly if a keyword doesn’t show up on a page it won’t rank for that keyword. A good place to start is to include the keyword or phrase in the page title. Creating a specific URL which includes the keyword also helps. Start the content with a big header on the page that includes the keywords. And, think about it. We want to know if the information provided is what we are looking for right away. Keywords should appear early in the content so both Google and searchers can know right away if the content on the page matches what they intended to find. Then strategically space the keywords a couple more times in the document. It should read naturally and not feel robotic or out of place.
This type of set up usually means that you include the keyword in the title and around 2 – 3 times in the body of the content. That’s all. You don’t need to go overboard. Then make sure the overall content is relevant to the search terms. For example, if your keyword is Nashville SEO Company, make sure that the content has something to do with SEO in the Nashville area.