In real estate it’s all about location, location, location. Well that carries into Google+ with their Local Google+ Pages. These pages are different from others because they are tied to a business’ physical location. They feature a map listing with your hours of operation in addition to name, address and phone details.
As you would expect being part of Google+ means that these pages are great for social media outreach to your customers as well. This is an effective way to tout what your business is doing to engage in your local community. Do you sponsor a little league team? Are you hosting a fun run to raise money for a local charity? Do you give back a percentage of sales to a local organization? Google+ Local for Business is the place to share that type of information. Not only are you letting your customers know of the good works you are doing, you are also helping to score better in the Google search results. Be sure to add customers and friends into your local circles so they can get regular updates from your posts just like with Facebook.
Building your circles on your local Google+ page allows you to take advantage of Google’s efforts to offer personalized search results based on your circles. Take a search engine optimization firm for example. If a customer in your Google+ circles searches on Nashville SEO Company. Then later they search for tips on SEO; Nashville SEO Company is more likely to show up in the search results for the second search query. Conversely, if someone outside your circles searches on the same query, Nashville SEO Company is much less likely to show up.
Google reports that 97% of consumers search for local businesses online. If you tie back into your website by including photographs, videos and information of interest to local residents, you are likely to rank higher in local search results.