Time magazine recently reported that the number of US households who are wireless-only had grown to 41% by the end of 2013. And, it’s not just the Millennials that are doing it. Research from the National Center for Health Statistics shows that the shift from landline to cellular is happening across the board.
It won’t surprise you to hear that 66% of people age 25 – 29 live in wireless-only homes. Those 30 – 34 made up the next group at 50%. The rest came in as follows: 53% of 18-24 year olds and 48% of 35 – 44 year olds have cut the cord.
Older Americans are making the switch, but in smaller numbers. For those age 45 – 64, 31% have switched, and 14% of adults 65 or older have cut the landline cord.
Poorer Americans are also cutting the cord, with 56% going wireless only.
It is not too far of a leap to then expect the way we use our phones has changed as well. The Pew Research Center reports that 63% of adults use their phones to surf the web and that has lead the cellphone carriers to now generate more revenue from data fees than from voice an texting services.
All this means that your website needs to be optimized for the mobile environment. That is the way this country is headed and if you don’t participate, you will miss the boat.