SEO, or search engine optimization, is a complicated and multi-faceted approach to ensuring that your website or online platform is appearing in front of the potential customers who are using search engines to find the products or services they need. SEO is a branch of a larger tree that is called SEM (or “search engine marketing,”) and is a much broader approach to ensuring that you are utilizing best practices for optimal results. Using an SEO expert is key to sifting through the many ways to approach SEM and make sure you are using your advertising budget in the best way possible. National versus local SEO is an important distinction as well, depending on your business you may be seeking more broad traffic across the country or want to focus on a specific geographic area.
If you were to hire the services of a local seo expert, like our Nashville SEO company, we would approach your website platform from the perspectives of the major search engines as well as potential customers. This approach allows you to make sure that all of the content you are adding to your website, the methods you’re using to reach your customer base, and the way you appear to searchers online, is all conducive to increasing site-visits from targeted groups and therefore increasing your revenue.
Under this umbrella of SEM, SEO attempts to draw targeted traffic – that is, it is attempting to make sure that the online searchers who have the intention of finding and purchasing a product or service similar to the one you offer, reaches you in “organic search results.” Organic search results are the results the search engines determine best-matches the keyword search’s intent, with no paid influence on those results.
It’s so vital for your company to hire a local SEO expert, like our Nashville SEO company, to make sure you aren’t missing out on potential revenue dollars. Not only are we skilled in and adept at making sure you are appearing on national seo organic results, but we also make sure that if you offer local products or services that your local seo is getting your products or services in front of customers searching online.
If you still have questions about whether or not optimizing your content online would result in increased revenue and success for your business, contact us today and speak with one of our helpful consultants. They will walk with you through the entire process and help you understand if partnering with us would be a good fit for your business.
Watch your organic search results skyrocket after you partner with Nashville SEO, your local seo experts