Have you ever wondered what those ads were that always show up at the top of search engine results? How convenient would it be if your business could advertise in one of those spots? Well, now you can with pay-per-click (PPC) marketing. Through our PPC services, you can quickly generate traffic to your website from relevant users. Our experienced Nashville PPC team will integrate a variation of techniques in your ad campaigns that are designed to give your business a high ROI.
Our PPC services include:
- Custom market analyses of your industry
- Custom ad copy
- Remarketing, affinity, and in-marketing targeting techniques
- Access to Google AdWords
- On-going keyword research
- and Bing advertising suites
How does PPC marketing work?
Since PPC marketing allows you to choose the exact audience that you want to attract, it is the fastest way to drive valuable traffic to your website. You can target users by income level, certain behaviors, and even interes ts. Your ads will only be shown to individuals who meet these criteria since they will be most likely to click on your advertisement.
Our PPC services team can even use “remarketing” to target users who have been to your website in the past, but did not end up purchasing a product or service. By using this method, we can offer additional incentives that may include image or video advertising to try to get these users to revisit your website to make a purchase.
Users that frequently visit certain types of websites fall into “affinity” groups. These users may be used to purchasing their favorite products from one website, but may be unaware that they can get similar brands for lower prices and higher quality from a different website. For example, a user that is interested in high-heeled shoes that always shops at Dillard’s, may not know “The Online Heel Store” has similar brands for lower prices. By utilizing PPC, you can capture this audience.
This is an example of how impactful a properly thought out campaign from a qualified PPC services team can be on your overall website traffic.
A PPC strategy is so vital to any business that is seeking any type of online revenue, or attempting to drive specific users towards the products or services offered. PPC, in conjunction with SEO and Social Media, is a key component to a successful digital marketing strategy.
For additional information about our PPC services, contact our Nashville PPC team today! We’ll walk you through a consultation and free quote, and determine if PPC can bring value to your website.